Easy tips to design an effective website

In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was “very unlikely” for them to purchase from “ugly” websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead. If your business website fails to make a critical good […]

The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]